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The Mepps Aglia (pronounced Ag'lee a) is unquestionably the worlds #1 lure. For more than 50 years, fishermen have been taking trophy fish on the legendary Aglia. Three generations of fishermen have considered the Mepps Aglia their "confidence lure". No other lure has the fish catching reputation of the Aglia, because no other lure has caught so many record fish.
In addition to the classic Mepps French blade, every Mepps Aglia BRITE features a solid brass brightly-colored, high-visibility body with a durable, chip-resistant finish. There's also a BRITE strike-attractor bead and an extra-sharp VMC hook.
We have always used beads as a strike attractor on many of our lures. The brite bodies on the Aglia BRITE takes this concept to the next level. They become the ultimate strike attractor. This is one lure a fish can't help but see.
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