The cookie settings on this website are set to 'allow all cookies' to give you the very best experience. Please click Accept Cookies to continue to use the site.

REGULAR STORE HOURS: Mon - Fri: 9am - 5.30pm | Sat: 9am - 5.30pm | Sun & Holidays: 10am - 4pm



Beverly was riding along in fishing boats before she could walk, and began fishing as soon as she could hold a rod. She was born and raised in Vernon, British Columbia and grew up fishing the small mountain lakes for trout. Beverly spent her early teens belly-boating and fishing river systems for steelhead and salmon. Her growing passion for fishing then led her to the big lakes, targeting big rainbows, lakers and salmon.

Her favourite lakes are Shuswap, Kalamalka, Okanagan, Mabel and Kinbasket. Beverly regularly fishes the annual Shuswap Lake Derby and recently took a lead roll in organizing the event.

You can follow her adventures and her latest catch on Instagram @Smeverly.